Book Marketing Strategies

Book Marketing

• Getting your book(s) in the hands of readers.

Identifying Your Target Readers

• This is very important. Knowing your audience means you can adapt the content of your writing to address their main concerns.

Things to Note

• Book marketing is all about creating relationships.

• You can’t do everything. Get help from trusted sources.

• Publish your best work

Strategies

1. Create a marketing plan (Establish a budget. Start thinking about your publicity campaign six months before publishing.)

2. Build an author platform (for example, a website). Your website should include:

• Sample chapters from your book

• Tell your author brand story

• Links to purchase your book(s)

• Book reviews

• Blurbs/Hook (Best chance to grab media attention)

• Testimonials/Endorsements

• Blog

• Events schedule (Appearances – book signings, bookstores, speaking engagements, conferences, etc)

• Contact information.

3. Create an online Media Kit, to include:

• About the author – 2 bios (short and long)

• Summary of the book(s) with ISBN(s)

• Book reviews

• Awards

• Author photos

• Book covers

• Contact information

• Media – Provide links to previous media coverage

• Audio and video clips

• Interview topics – A list of topics you can speak about.

• Sample Q & A

• Article topics – A list of topics you can write about

• Fact Sheet

• Press releases links

• Media references

• Testimonial or quotes

More strategies in the coming weeks. I would love to hear from you. What strategies would you suggest?

Ann Marie Bryan CEO & Founder, Victorious By Design Author, Encounters of the Heart series www.annmariebryan.com www.victoriousbydesign.com